Shopping town USA
Victor Gruen, the Cold War, and the shopping mall
In the course of his life, Victor Gruen completed major urban interventions in the US and western Europe that fundamentally altered the course of western urban development. Anette Baldauf describes how Gruen’s fame rests mostly on the insertion of commercial machines into the decentred US suburbs. These so-called “shopping towns” were supposed to strengthen civic life and structure the amorphous, mono-functional agglomerations of suburban sprawl. Yet within a decade, Gruen’s designs had become the architectural extension of the policies of racial and gender segregation underlying the US postwar consumer utopia.
